BERTOLI MARKETING BLOG

B2B Sales & Marketing Insights

FEATURED ARTICLES

Webinars have emerged as a powerful tool for companies to engage with their audience, share knowledge, and create a robust sales pipeline.
The decision to hire a fractional Chief Marketing Officer (CMO) or a demand generation agency depends on several factors,
In today’s digital era, businesses strive to maximize their online presence and convert website visitors into valuable leads.
Creating content for different B2B audiences requires a tailored approach to address the unique needs, preferences, and pain points of each audience segment. Here are some steps to effectively build content for diverse B2B audiences.
SEO monitoring is essential for understanding how your website performs in search engine results pages (SERPs) and identifying opportunities for improvement. Here’s how you can use SEO monitoring to enhance your website.
Trust is the foundation of any successful business relationship, and when B2B buyers trust your brand, they are more likely to engage with your marketing efforts, consider your products or services, and ultimately make a purchase.
Mastering customer engagement with email marketing campaigns requires a strategic approach that focuses on delivering relevant, valuable content to your audience while leveraging best practices for email design, personalization, segmentation, and automation.
Creating a killer content marketing strategy for your B2B business involves several key steps to ensure that your content resonates with your target audience, drives engagement, and ultimately, contributes to your business goals.
Determining whether your website needs to be redesigned involves assessing various factors related to its performance, functionality, user experience, and visual appeal. Here are some indicators that may suggest it’s time to consider redesigning your website.