Fractional CMO Services

Executive-Level Marketing Leadership. Fractional Cost. Full-Time Impact.

I help B2B tech startups, professional services firms, and growing SMBs scale smarter and faster—without the overhead of a full-time CMO.

Leadership

Strategy

Demand
Generation

Growth

Companies We've Helped Clients Set Meetings With:

2-Hour Strategy Session - Your Story Comes first

We don’t do cookie-cutter consultations. Your growth strategy starts with understanding
your story—your wins, challenges, and vision.
Bertoli-Marketing-Consulting-Fractional-CMO

Dedicated 2 Hours

A deep dive into your wins, challenges, and untapped opportunities.

Executive Insights

Get clarity from decades of real CMO experience.

Smarter Decisions

 See the bigger picture with data-driven insights.

Actionable Roadmap

 Walk away with a clear plan for measurable growth.

Our Proven Methodology to Transform Your
Marketing & Demand Generation

Here’s the structured approach we’ll put in place within your organization to drive measurable results. Together, we’ll define and target your Total Addressable Market (TAM), optimize your website for maximum conversion, and build integrated demand generation campaigns designed to deliver meaningful engagement and revenue growth.

Fractional CMO Leadership & Strategic Marketing Guidance

Executive-level marketing strategy and leadership—scaled to your business, focused on driving growth.

Access executive-level marketing leadership—scaled to your business and focused on sustainable growth. As your Fractional CMO, I’ll conduct a comprehensive audit of your marketing ecosystem to identify what’s working, uncover missed opportunities, and create a roadmap that drives measurable results. From refining your go-to-market strategy to optimizing channels and aligning teams, I’ll bring the strategic oversight and executional focus your business needs to generate qualified leads, strengthen brand presence, and accelerate revenue growth—all without the overhead of a full-time executive.

John-Bertoli-Fractional-CMO-Consulting

Content Marketing & Development

Build Authority, Educate Buyers, and Drive Leads with Strategic Content

Content is more than marketing — it’s the foundation of your brand’s voice, credibility, and growth. As your Fractional CMO, I’ll develop and execute a content strategy designed to position your company as a trusted authority while generating measurable business outcomes.

We’ll begin by uncovering what your audience truly values — their challenges, questions, and motivations — and then align your messaging with those insights. From there, I’ll build a structured content framework that addresses every stage of the buyer’s journey, ensuring you’re educating early-stage prospects while equipping late-stage buyers with the confidence to take action.

Your strategy will blend SEO-optimized blogs and landing pages that capture demand, thought leadership articles that elevate your voice in the industry, and case studies and whitepapers that validate your results. Each piece will be crafted with precision — optimized for both humans and search engines — to increase visibility, engagement, and conversion rates.

Beyond creation, I’ll ensure your content works across all touchpoints — from your website and email campaigns to sales decks and social media. This integrated approach ensures consistent messaging, improved lead nurturing, and better marketing ROI across channels.

With the right strategy in place, content becomes a true growth engine — attracting qualified leads, building brand trust, and nurturing long-term relationships. Together, we’ll transform your expertise into meaningful stories and resources that not only educate your market but also drive real business impact.

SEO & Website Optimization

From Invisible to Irresistible—Turn Your Website Into a Lead-Generating Machine

Turn your website into a true growth engine. An unoptimized site doesn’t just hurt rankings—it leaves money on the table by failing to convert visitors into leads. Through strategic on-page SEO, keyword alignment, and high-impact CTAs, we transform your website into a demand generation asset. With the right optimization in place, conversion rates can increase dramatically—ranging from modest 6–10% lifts to game-changing improvements of 200–1700%.

Sales Funnel Optimization

With executive-level strategy and hands-on optimization, we make sure your funnel isn’t just full—it’s profitable

 

At Bertoli Marketing, our Sales Funnel Optimization service is built to eliminate leaks and maximize ROI. We audit your funnel to find where prospects drop off, then refine every stage—from awareness to conversion—to create a seamless buyer journey. By aligning sales and marketing and using data-driven testing, we help you attract more qualified leads, close deals faster, and increase revenue without wasted spend.

Sales-Funnel-Optimization-Bertoli-Marketing

Reporting & Dashboard

Prove Marketing's Impact with Clear, Actionable Insights

Gain clarity on what’s driving growth—and what isn’t. As your Fractional CMO, I’ll build custom reporting and dashboards that make marketing performance transparent across every channel. From attribution to ROI, you’ll see exactly how your efforts are contributing to pipeline and revenue. This visibility not only guides smarter decisions and optimizations but also equips you to showcase marketing’s impact to leadership—protecting budgets, validating strategy, and securing resources for continued growth.

Our Core Services Designed to Drive Growth

From strategy to execution, we provide the expertise and tools you need to generate demand, optimize performance, and scale your business with confidence.

Fractional CMO Services

Work directly with a seasoned former CMO who will create and lead a tailored marketing strategy to accelerate demand generation and build a predictable pipeline for growth.

Website Design & Maintenance

Build a modern, mobile-responsive website that is optimized for lead conversion, search visibility, and scalability, with flexible packages suited for every stage of business.

We Help Businesses Overcome Their Biggest
Marketing Challenges

Struggling with Growth? Many companies face the same roadblocks that stall their revenue. Here’s how we help solve them:

Lack of Resources

 You don’t have the people, the budget, or the structure to hit your revenue goals. We step in as your extended marketing team to fill the gaps and accelerate growth.

Not Generating Quality Leads

Marketing spend isn’t translating into meaningful opportunities? We craft strategies that attract the right audience and generate leads that convert.

Inconsistent Execution

Tired of unpredictable results? We create repeatable, scalable marketing systems that ensure consistent pipeline growth.

Not Knowing Your Target Audience

If your messaging isn’t resonating, it’s costing you growth. We refine your targeting and positioning so your ideal customers feel understood and engaged.

Built to Scale With Your Business

Whether you’re just starting out or already managing a full marketing team, our fractional CMO model adapts to your needs—driving growth at every stage.

Startups

No marketing team yet? No problem.

We’ll step in as your fractional CMO or virtual marketing team, building the foundation of a strategy that fuels growth and sets you up for long-term success.

Small Businesses

Your team is small, but your
goals are big.

We’ll provide leadership, sharpen your strategy, and guide your team with proven frameworks—helping you unlock better results from the resources you already have.

Mid-Sized Businesses

Already have a team but missing
demand gen?

We’ll act as your fractional demand generation director, filling the gaps with clear strategies, optimized funnels, and growth programs that deliver measurable results.

Four Steps to Growing Your Company With
Bertoli Marketing

Our proven framework ensures clarity, execution, and continuous improvement—helping you scale with confidence and measurable results.

Evaluate

Understand what your company is doing well and where there are areas of improvement.

Strategize

Develop a marketing strategy that adheres to your short and long-term goals.

Execute

Implement the marketing strategy to drive organizational goals and success.

Test & Improve

Continuously report, test and improve on the implementation until results are met.

Get Your Digital Marketing Presence Audited

Simply fill out the form, and we’ll conduct a full audit of your digital presence and how you’re currently stacking up.

SEO Audit

on-page SEO, competition analysis, backlinks, and domain authority

Website Performance

conversion rates, traffic levels, and landing pages

Recommendations

optimize your digital presence to generate more leads

Get a Complimentary

Digital Marketing Audit

Quickly learn how to optimize your digital presence: